Benefits of Social Media for your business
Increased brand awareness and exposure
Brand recognition is one of the most important marketing goals you can have as a business. People buy from brands that they recognize. Social media helps to get your name out there quickly and easily.
Learn more about your Target Market
Social Media gives you access to exactly who you want. No more throwing money away on billboards, mailers, or commercials that nobody is watching. You can micro target exactly who is going to buy whatever you are selling.
Social Media humanizes your brand
Consumers these days like brands that are relatable and accessible and social media provides you with both.
Ability to stay relevant
You can get right into the conversations with your customers and learn about what they wants and need. Social Media can give you unprecedented insight into what your target market thinks is important.
Leads and Sales
By micro targeting your audience you gain new customers, sales and leads from people that are truly interested in what you have to offer.
When consumers have an experience, good or bad, one of their first reactions is to head on over to social media. This gives you immediate access to either rectify the situation or bask in the glory of a great review.
Some Quick Stats
- 60% of Instagram users say they’ve discovered a new product while using the platform
- 52% of people who discover a new product on Facebook say they are interested in buying it. Among 18- to 34-year-olds, that number increases to
- Facebook users alone watch more than 100 million hours of video each day.78%.
- 79% of B2B marketers see LinkedIn as an effective source for lead generation.
- 93% of Twitter users who follow small-to-medium-size businesses (SMB) plan to make a purchase from a brand they follow.
- 85% of SMBs with Twitter accounts say Twitter is important for customer service.
- 70% of YouTube users have used YouTube to help solve a problem, and 86% use it to learn new things
- A whopping 93% of Pinterest users use the platform to plan purchases, and 63% of millennials use Pinterest to discover new brands or products to buy. (stats)